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Digital Product Management

With a comprehensive combination of theory and practice, this course enables Students to develop effective Digital Product Management strategies and provides the mind-set and tools required to drive world-leading digital product innovation.

  • Duration: 4 weeks plus final assessment
  • Delivery Mode: Online


This course provides you with an understanding and skills to successfully introduce products to markets.

Students use contemporary methods and strategies that are implemented by successful start-ups and large organisations in the digital space and understand how to identify digital opportunities as well as launch and manage products. You will also examine the role of a Project Manager, and the use of customer research processes and tools.


  • The Product Management landscape
  • The Digital Product Management Life Cycle
  • How to perform market research
  • Product requirements and feedback strategies
  • Product optimisation strategies and sustainable pricing models
  • The ability to successfully introduce and manage digital products
  • The ability to maintain successful relationships with important adjacent functions of the business

On completion of this course, you will have created a product roadmap that aligns product vision with product goals and metrics.


Students will be given course-specific assignments that both reinforce the learning and provide work-based experience of applying new skills. All assignments are subject to a rigorous assessment framework.

Assessments for this specific course will include a weekly quiz and a research piece into product management.

Members – book your place at this event for the special price of just  €1350.00

Membership means more than saving on events. You can also network with like-minded professionals, and gain recognition of your experience and expertise. Learn more about membership benefits.

Members' price:


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29th Jan (Mon) to 23rd Feb (Fri)


Begins at 00:00 and ends at 00:00


  • Price:

€1350.00   –   Non-members register here >>

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